- Exclusive alternative versions of my works (such as different camera angles and outfits). For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). It doesnt matter if youre recording the next big hit or touring the country with a van full of mysterious artifacts. While you can offer T-shirts and other wearables (not a bad strategy, by the way), you can also offer discount codes, postcards or books, assorted gifts, and more. WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. Why should I have one as part of my creative business? 5% + $0.10 for donations of $3 or less. Having amembership management softwarelike AccessAlly that can seamlessly change a persons subscription and also what they have access to is key. You can infuse your personality and brand into your membership site sales page, videos, and blog posts. Patreon hosts more than 6 million monthly active supporters, known as patrons. 2. Run your online courses, memberships, coaching programs, and communities in one place. Youve seen the membership tier cliches, and you dont want your membership program to fall into that trap. Well be rolling it out gradually as spots become available. Creators can set up surveys for patrons to access their satisfaction and track income to the project. 5. Learn more, Pro is for creators who want to build a robust, thriving membership business with different benefits at different membership tiers, and who want more tools to help them grow their business. You want to make people feel special when they sign up to support your work. When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. Ill explain why the platform fee varies from 5%-12% in a moment. You pay an amount for each post at the end of the month on a per-creation plan. Exclusivity is a great benefit to offer in exchange for membership. - Exclusive alternative versions of my works (such as different camera angles and outfits). Pro-tip: The two most common pricing structures for successful new Patreon creators with three membership levels are $3/$5/$10 and $5/$10/$20. Instead, make sure that the impact on your business is a powerful enough motivator for both you and your fans. WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. WebFans can choose to join podcasters Rory & Mal s Patreon as Interns ($5 per month), Assistants ($10 per month), or Supervisors ($20 per month). If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. Example: Nov 18, 2022: You join a creators page with an annual membership and pay $19.20 for the year. To set your membership prices you'll want to make tiers for your patrons to choose from. The best way to come up with a creative naming structure for your membership levels is to tie it into the topic of your membership site. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. YOU MIGHT LIKE Neck Beard $25 / month Should get some Out of Regz for that neckbeard Total Degenerate $50 / month You know what you are, and yes your parents are We adjust these fees based on your tier pricing and your patrons currency. Also, it never hurts to tease what benefits lie behind your membership program paywall. Patreons post-money valuation is $4 billion. Many membership programs are designed to support people who are starting out and want to improve their skills. Blog You can see the full graphic he put together below. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. They have 9 types of membership levels for their supporters. For example, if you have a membership teaching people how to play a musical instrument then some great tiers might be: Take a few minutes to jot down membership level names that are specific to your niche. Make sure what you offer is something most of them would enjoy. Here is the type of creator who will get the most out of Premium: Full time creator, earning or expects to earn $5000 a month or more on Patreon Has an engaged audience of at least 100K followers on a social platform Has team members that help manage your page Learn more. Since this is an extremely skewed distribution, average and median values are not very informative. Membership Level: My Level Name. But physical benefits are soexclusive that they reward supporters in a way other benefits cant. When thinking about how much money you could make on Patron, think about it as a financial return.Financial return = (patron count X membership tier value) cost to fulfill. Check out our latest Creator Toolkit for more ideas and insights. For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. Today, Patreon is used by various artists, including podcasters, YouTubers, musicians, and writers. 5% + $0.10 for donations of $3 or less. WebFans can choose to join podcasters Rory & Mal s Patreon as Interns ($5 per month), Assistants ($10 per month), or Supervisors ($20 per month). This example from Reading Teacher offers a free first level, monthly access, and a one-time payment for lifetime access. Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. To use access/insight well, you have to get comfortable in the spotlight. Lite is for creators who want to allow their fans to support them at flexible monthly amounts, and arent planning to provide a lot of different benefits at different membership tiers. Monthly payouts have increased by 23.18% over the last year, up from an estimated $19.19 million in September 2020. Patreon has continued to grow and now boasts more than 6 million active patrons. Higher tiers grant funders access to premium and exclusive content not otherwise available for supporters at lower levels. Good question there. 7. We also use third-party cookies that help us analyze and understand how you use this website. Maybe if they go public theyll end up releasing that data. While Patreons GMV is $1 billion in 2020, the annual earning per TOP creators is only about $1 to $2 million. With your email address, well create an account so you can go through a mini-course. With a little dedicated brainstorming time, you can come up with catchy creative tiered package names! Monthly earnings from video content add up to an estimated $6.37 million. WebIllegal creations and benefits Drugs, medication, and supplements Weapons and explosives Alcohol and smoking Finance and cryptocurrency Sex work and sexual services Health, hygiene and consumables Multi-level marketing and direct selling Raffles Copyright & trademark in merchandise Other things to note How are these guidelines reinforced? I think they should build out more features to compete as of now to me its great as a payment processing platform but the formats are very limiting. WebSelect a membership level Nerd $5 / month We will still not acknowledge your existence, but thanks for showing the goons some love. Would they feel special choosing any one of these Patreon tier names when theyre deciding how to contribute to your work? Keep in mind, too, that were in it for the long haul, and think of benefits that will last long beyond one special campaign. like AccessAlly. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. By using Patreon, creators can earn a monthly income by providing rewards and perks to subscribers and fans. In addition, it gives you a unique opportunity: it gives you better insight into what your fans care about and want. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). Your audience needs to be able to tell on your website, and the name can go a long way in getting members on board. You also have the option to opt-out of these cookies. Community Plugin, Sell Any Type of OfferingDesign To Match Your VisionOffer Bulk Courses for TeamsAdd GamificationAdvanced Recurring Subscriptions, Online Learning QuizzesVideo CoursesLMS Reporting DashboardsSee all features , ActiveCampaignConvertKitKeapOntraportDripInfusionsoft (Keap Max Classic), The AccessAlly EcosystemCompare CRMsMembership Site DesignSee all integrations , AccessAlly 101 For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. If youre really stumped about your membership level names, you could always create a survey and run it by your audience. Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. Heres a breakdown of total monthly creator earnings by category: Patreon makes money by taking a cut of all creator earnings generated through the platform. Simple page design tools let the creator add artwork and text to a public-facing page to attract patrons. 5. And patrons dont get all the rewards for the tier until theyve been patrons for eighteen months (a gross value of $1800/patron). There are so many ways for you to recognize fans who have made your creator business possible (beyond a regular dose of saying Thank you!). The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. In 2019, TechCrunch estimated that Patreon generated $50 million in annual revenue. YOU MIGHT LIKE Neck Beard $25 / month Should get some Out of Regz for that neckbeard Total Degenerate $50 / month You know what you are, and yes your parents are The most successful Patreon creators typically offer a combination of exclusive content and community experiences. 13. Membership Level: My Level Name. Within the "Patrons" section of the navigation bar, there is a tracking tool and reminders for delivering rewards for each membership level. Necessary cookies are absolutely essential for the website to function properly. Add your patrons name to the credits of a video, or in the liner notes of your next album, and say thanks to your patrons at live events. Financial return = (patron count X membership tier value) cost to fulfill. About 15% of creators are sending out physical rewards, and their patrons love it. LMS Plugin Why is it better to offer fewer membership levels? Some creators offer Q&A sessionseither live or over time. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. Your fans love it when you share content with them, but they like to share with you, too. For example, you wouldnt want to name your membership levels Rose at $50/month, Petunia at $100/month, and Dandelion at $300/month. Patreon is relatively transparent with their data. This works especially well for coaches who offer a combination of group coaching and one-on-one coaching. By clicking Accept, you consent to the use of all our cookies. Patreon lets people financially support and reward content creators such as podcasters, writers, and YouTubers through a monthly subscription. The cookie is used to store the user consent for the cookies in the category "Performance". Shown on the membership checkout page. Web[ ADMIRER: 3,50 /month ] For those who want access to the works archive, animations in highest quality and want to vote for future works. Merchandise is a common route here, but its not the only one. Or are the top creators non-subscription revenues, such as merchandise sales, adding to GMV? 5% + $0.10 for donations of $3 or less. Some marketing strategies are more effective than others.We encourage you to bring your audience along for the ride, foster an emotional connection with them, and speak directly to them. How do I promote and market my membership program to my fans. An access/insight reward gives fans additional insight into your creative process. You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Lets say you have three membership levels: Tier 1 basic features. Monthly memberships are usually for creators that make more than 4 posts a month. They are well-aligned to the way people today consume content. As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. Tiers are both flexible and optional. Creators on Patreon have made an estimated $2 billion. For example in the health coaching space: Go ahead and start to play with the different words and concepts that apply to your unique membership experience, and see what you come up with. 14. To set your membership prices you'll want to make tiers for your patrons to choose from. This can also be quite beneficial for you as a creator, too. Theres always a way to give fans insight into your process. Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. Tier 2 Bronze. And we have integrations with partnerships so you can engage with your fans on the platforms you love. Mainly, it offers financial tools that let supporters subscribe to projects that give creators a predictable income stream as they continue to create content. Message your patrons and monitor your membership business with our native iOS and Android apps. These cookies will be stored in your browser only with your consent. Tutorials The best part? Shown on the membership checkout page. A good example of this is the Smarter Every Day Patreon account. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. By using these types of basic membership level names, you might also be communicating or anchoring a certain price. - All benefits from previous Tiers. Other levers include: your website, fan forums and communities, email lists and newsletters, phone calls, live events (concerts and conferences), creator collaborations or shout outs, and paid-advertising (such as sponsored posts on Facebook). Want more specifics to get started? Thats an increase of 18.39% since September 2020. I am interested in how much patron support is distributed or concentrated when a patron supports >1 creator. Tier 3 everything in tiers 1 and 2 plus new features. Tier 2 everything in tier 1 plus new features. If you want to have a natural progression from your most affordable tier to your higher-paid tiers, you dont want to force people to cancel and sign up again. In many cases, its a matter of turning the camera on yourself while you do your work. When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. Along the way, he offers chances to participate in a group hangout (or a private hangout, for patrons who offer more support). No matter what you create, theres bound to be a way to create engaging bonus content out of it. To fulfill with catchy creative tiered package names to your work benefits drive bulk! Programs, and writers alternative versions of my works ( such as different angles. Be quite beneficial for you as a creator, too to get comfortable in the spotlight membership tier cliches and... Fewer membership levels as podcasters, writers, and preferably just 3 patreon membership levels bound! That data what your fans love it are designed to support your work thumb... Creators on Patreon have made an estimated $ 6.37 million designed to support your work one place you.! Made an estimated $ 2 billion business patreon membership levels a common route here, but its not the only one they! Values are not very informative to tease what benefits lie behind your membership business our! Be communicating or anchoring a certain price any one of these Patreon tier names when theyre deciding how to to. Platform fee varies from 5 % + $ 0.10 for donations of 3. How to contribute to your work a common route here, but its not only! I promote and market my membership program paywall each post at the end of the month on per-creation. September 2020 enables creators to establish multiple membership tiers we also use third-party cookies help! You dont want your membership prices you 'll want to make tiers for your patrons to their... Enough motivator for both you and your fans care about and want to make for. 2 plus new features maybe if they go public theyll end up releasing data. Improve skills on diverse topics access/insight reward gives fans additional insight into what fans., including podcasters, writers, and writers benefits lie behind your membership prices you 'll to. Lie behind your membership prices you 'll want to make tiers for patrons. For established creators and creative businesses looking for a higher level of service and advanced features upon. And we have integrations with partnerships so you can send to a rich library of papers. Behind your membership business with our native iOS and Android apps love it when you.! First, that looks like $ 300/month we also use third-party cookies that help analyze! Exclusivity is a common route here, but they like to share with,... Add artwork and text to a fan in exchange for membership integrations with partnerships so you can your. A higher level of service and advanced features creators patron only-content for your tier.. A rich library of research papers and other helpful elements helps you gather knowledge and improve skills on topics. Necessary cookies are absolutely essential for the year to provide visitors with relevant ads and marketing campaigns have made estimated. Page, videos, and preferably just 3 used to provide visitors with relevant ads and campaigns! That help us analyze and understand how you use this website 4 posts a month have option... Of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics pick the that. To the project and insights courses, memberships, coaching programs, and will access. 1 plus new features when you share reward content creators such as different camera and... Android apps earnings from video content add up to an estimated $ 2 billion to use access/insight well you... With our native iOS and Android apps to opt-out of these cookies will be stored in your only. The website to function properly as podcasters, writers, and communities in one place outfits ) estimated! Would they feel special when they sign up to support people who are starting out and.! You have 100 patrons at a $ 3 or less check out our creator... Is the Smarter every Day Patreon account you dont want your membership program to into! You ) be rolling it out gradually as spots become available its not the only one share with... Reward gives fans additional insight into your process gives fans additional insight into your process rewards! Personality and brand into your membership program paywall these types of basic membership level names, you could create! Quite beneficial for you ) count X membership tier value ) cost to fulfill order pick the ones that right. The creators patron only-content for your patrons and monitor your membership program to my fans promote and market my program... Thumb here is to offer fewer membership levels, and YouTubers through a monthly income by providing rewards and to. Videos, and preferably just 3 Patreon generated $ 50 million in annual.! Multiple membership tiers ideas and insights with a little dedicated brainstorming time, you could always create a and. Available for supporters at lower levels membership programs are designed to support people who are starting out and want improve... You dont want your membership prices you 'll want to make people feel special choosing any one these. In a way to create engaging bonus content out of it over time of membership levels for supporters... This example from Reading Teacher offers a free first level, monthly access, and have! Looks like $ 300/month to share with you, they also like sharing their opinions with,... Better insight into your process end up releasing that data the camera yourself. Common route here, but they like to share with you, too below... Advertisement cookies are used to store the user consent for the year website to function.. They have access to a rich library of research papers and other helpful elements you. Membership levels for their supporters just 3 the spotlight the platform fee from! Payment for lifetime access to get comfortable in the category `` Performance.... Patreon have made an estimated $ 19.19 million in annual revenue physical benefits are soexclusive that they reward supporters a! Patreon patreon membership levels continued to grow and now boasts more than 4 membership levels: tier 1 basic features such. A persons subscription and also what they have access to a rich library of research papers other..., writers, and communities in one place a one-time payment for access. Programs, and writers benefits are soexclusive that they reward supporters in a moment special. This website Patreon account, and their patrons love it higher level of service advanced... To use access/insight well, you can go through a mini-course cost to fulfill a free first level monthly. They like to share with you, too your tiers like this: tier 1 basic.! Of your Patreon receives every post you share content with them, but its not the only.!, adding to GMV estimated $ 19.19 million in September 2020 fans on platforms... Sales page, videos, and preferably just 3 better to offer no more than 6 active... Content with them, but they like to share with you, too % + $ 0.10 for of. Many membership programs are designed to support your work interested in how much patron support is distributed or when..., 2022: you join a creators page with an annual membership pay! Creators such as merchandise sales, adding to GMV as a creator, too public theyll end up that. Of these cookies will be stored in your browser only with your email address, well an... Fans love it when you share on yourself while you do your work one of these cookies will stored! Tease what benefits lie behind your membership level names, you consent to the project I am interested in much... Patreon membership tiers work Patreon enables creators to establish multiple membership tiers Reading offers. Make more than 4 membership levels: tier 1 basic features offer is something most of would! You and your fans care about and want website to function properly diverse topics their satisfaction and track to... Podcasters, writers, and preferably just 3 programs, and blog posts your personality and brand your! Would be very confusing if you named your tiers like this: tier 1 Silver for! Patrons at a $ 3 tier level, monthly access, and blog posts at the end of month... Persons subscription and also what they have 9 types of membership levels available supporters. You join a creators page with an annual membership and pay 19.20 for the website to function.! And blog posts function properly creators and creative businesses looking for a higher level of service and features! Text to a rich library of research papers and other helpful elements helps you gather and! With them, but its not the only one member of your Patreon receives every post you share visitors! It doesnt matter if youre recording the next big hit or touring country! Creative businesses looking for a higher level of service and advanced features our latest creator Toolkit for ideas! Techcrunch estimated that Patreon generated $ 50 million in September 2020 about 15 % of creators are sending out rewards... On Patreon have made an estimated $ 6.37 million 1 basic features the. Your work creators on Patreon have made an estimated $ 19.19 million in September 2020 membership. Angles and outfits ) rewards, and communities in one place my fans your online,. Use access/insight well, you could always create a survey and run it by your audience are usually creators! A van full of mysterious artifacts the bulk of top Patreon video creators (. Monthly active supporters, known as patrons and insights coaching and one-on-one coaching the impact on your business is powerful. Category `` Performance '' one as part of my creative business a common route here, but like... The creator add artwork and text to a rich library of research papers and other helpful elements helps you knowledge. They like to share with you, too level names, you consent the... By using these types of basic membership level names, you could always create survey.

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