Please create an employee account to be able to mark statistics as favorites. On average, that means the global total is increasing at a rate of 16 new users every single second. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. So, it's time for brands to jump on this trend and take advantage of it. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. Twitter has 45 million monthly active users, or 36% of the population. And Vietnamese social commerce shoppers are quite loyal. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. The company . This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. Meanwhile, 36.6% use social platforms to fill their free time. "Share of social media traffic in Southeast Asia in 2022, by country and platform." Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. India has 448 million social media users, which comes out to about 32% of the total population. In Taiwan, social media is hugely popular among internet users. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. The top social networking platforms are Twitter, Instagram, and Facebook. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. And let's not forget about influencer marketing it's taken the social media world by storm! TheSee this and similar jobs on LinkedIn. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. We are happy to help. Get full access to all features within our Business Solutions. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. Ready to level up your brand's social media game in Asia? Social media consumption in the region has grown dramatically, with. That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. It is free to use, but users can purchase premium features and services. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). This is according to Hootsuite's report. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. The program offers three areas of concentration: Austronesian Studies (Indonesian and Malaysian Studies), Thai Studies, and Vietnamese . There are various popular social media platforms in Asia. (February 28, 2022). So how can you get your customers to create UGC for you? YouTube is the most popular, with 94.2% of internet users using the platform. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. You've come to the right place! Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. View all stats Browser Published by S. Ganbold , Jun 30, 2022. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. Euro Freelancers. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. Theres also one surprise social network coming out of Vietnam. Client-only email newsletters with analysis and takeaways from the daily news. You can only download this statistic as a Premium user. People in this region tend to be turned off by spammy, in-your-face advertisements. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). 24.00 million. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. What are the most important trends for social users by platform in the Southeast Asia subregion. In-depth analysis, benchmarks and shorter spotlights on digital trends. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. Insider Intelligence Inc. All Rights Reserved. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). The ideal entry-level account for individual users. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. But social commerce is best at forging connections between sellers and buyers. After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. Use tab to navigate through the menu items. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. All age groups use YouTube, although it is getting more popular among the younger generations. More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. Well, once again, the data holds some surprises. How Will Social Network Usage Change in Asia-Pacific in 2022? Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? Get ready to take your marketing to the next level! Access to this and all other statistics on 80,000 topics from, Show sources information Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. Due to varying update cycles, statistics can display more up-to-date As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). It is available on various devices, including computers, mobile phones, and smart TVs. But its numbers also have a better distribution across platforms. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? What Does This Forecast Mean for Marketers in Asia-Pacific? Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. YouTube, Twitter, Instagram, and. Then you can access your favorite statistics via the star in the header. To learn more, visit www.moengage.com. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. Social media has given brands more ways than ever to connect with customers. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. When choosing from the apps available, you must consider the audience for your brand. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. The blog Geeks in Cambodia offers pros and cons for this situation. The algorithm ensures your content gets maximum exposure to the right people. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. Statista assumes no Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. By May 2022, Clubhouse saw over 680,000 monthly downloads. The global total is increasing at a rate of 16 new users every single second after comes... 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